Revitalizing Arts Education: LIFEWTR Series 4

PepsiCo's Innovative Approach to Promote Art in Schools

The LIFEWTR Series 4: Arts in Education is a unique endeavor by PepsiCo Design & Innovation, a premium water brand dedicated to advancing and showcasing sources of creativity. The series, which is the fourth of its kind in the US, is a testament to the brand's commitment to inspiring the next generation of artists. The initiative features the works of three emerging artists, Luis Gonzalez, KRIVVY, and David Lee, each of whom demonstrate the profound impact and positive influence that art has had on their lives.

What sets this initiative apart is its partnership with Scholastic. Through this collaboration, LIFEWTR has been able to provide classroom art kits to schools, filling the gaps in communities where youth do not have access to art education. This partnership has not only provided resources but also shone a light on the significance of art education, a subject often overlooked in the current education system.

The impact of this initiative has been recognized on a global scale. In 2019, the LIFEWTR Series 4: Arts in Education was awarded the Golden A' Packaging Design Award. This prestigious accolade is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. It is a testament to the extraordinary excellence of the initiative and its significant impact on the world.

The LIFEWTR Series 4: Arts in Education is more than just a design project; it is a movement that aims to advance art, science, design, and technology. By championing the importance of arts education, PepsiCo Design & Innovation is not only nurturing the creativity of the next generation but also contributing to the development of a more vibrant and diverse society.

In conclusion, the LIFEWTR Series 4: Arts in Education is a shining example of how design and innovation can be used to address societal issues. By using their platform to promote arts education, PepsiCo Design & Innovation has set a new standard for corporate social responsibility in the design industry. This initiative serves as a reminder that design is not just about aesthetics; it is also about making a positive impact on the world.